What We Do

What we can do for you

Creative Critique reviews all forms of adverting and offers professional recommendations on how it can be improved to generate a more positive response.

We critique all types of advertising including social media, online advertising, television commercials, radio commercials, cinema ads, newspaper and magazine ads, billboards & out-of-home media ads, transit ads and print artwork.

We offer two different critiquing services

Professional Critique

Your advertising is reviewed by a team of 8 industry professionals who assess every element individually and provide direction on what changes could be made for improvement. This can include content such as text, images and logos, layout, accuracy, font selection, branding and call to action. These services are charged on a flat fee basis per ad/commercial ensuring your costs are totally contained. In general, a report is supplied within 2 working days of ad submission.

Public Critique

Your advertising can be reviewed by everyday consumers across all demographics to gain genuine feedback. Reviewers can be segmented into focus groups by age, gender, marital status, family size, income, employment and address. This is quantitative research at it’s best as it seeks immediate opinion from larger audiences based on first impression, content, imagery, branding, credibility and likelihood to respond. These services are charged on a flat fee basis ensuring your costs are contained. In general, a report is supplied within 2 working days of ad submission.

“If your advertising is good, we’ll tell you straight up; but if it needs improvement, we will tell you how to change it to achieve better results. We cover all elements form content & font selection right through to imagery and call to action; and we will give you a totally unbiased opinion on what is wrong and what is right”

Ben Lucas – International Design Expert & Art Director

Magazine

We review and advise on all forms of magazine advertising to help create better ads that capture reader’s attention, build brand recall and initiate action.

Social Media

We review and advise on all forms of social media advertising to help create better ads that consumers and businesses will respond to.

Online Advertising

We review and advise on all forms of online advertising to help create better ads that consumers and businesses will respond to. From banner ads to pop-ups, we’ll let you know what will work and what won’t.

Television Commercials

We review and advise on all forms of television advertising to help create better commercials that capture attention and build brand recall. Most importantly, we can critique and advise at the storyboard/script stage prior to production saving you money.

Radio Commericals

We review and advise on all forms of radio advertising to help create better commercials that capture attention and build brand recall. Most importantly, we can critique and advise at the script stage prior to production saving you money.

Cinema Advertising

We review and advise on all forms of cinema advertising to help create better commercials that capture audience attention and build brand recall. Most importantly, we can critique and advise at the storyboard/script stage prior to production saving you money.

Billboards & Out of Home Media

We review and advise on all forms of outdoor advertising to help create better billboards and display panels that capture immediate attention and build brand recall. Most importantly, we run a distance viewing critique to ascertain potential viewing times for increased effectiveness.

Press Ads

We review and advise on all forms of press advertising to help create better ads that capture reader’s attention, build brand recall and initiate action.

Transit Ads

We review and advise on all forms of transit advertising to help create better bus, train & ferry display panels that capture immediate attention and build brand recall.

Print Artwork

We review and advise on all forms of printing to help create better designs and more appropriate content that capture reader’s attention, build brand recall and initiates action.

Call us today on 07 5373 5007